University of Arkansas
School of Journalism & Strategic Media
Public Relations Campaign Proposal
What?
I conducted a cohesive Public Relations campaign for the University of Arkansas School of Journalism and Strategic Media. I collaborated on this campaign with a group of four Advertising and Public Relations undergraduates.
Our campaign utilizes a feature story, email pitch, social media posts, fact sheet, and newsletter to target current and future college students looking to enroll in the University of Arkansas SJSM.
Wh0?
With a mission to prepare students to be innovative, ethical media professionals, The University of Arkansas School of Journalism and Strategic Media (SJSM), excels in research, teaching, and media communication.
Students who receive their degree from the SJSM are taught by an award-winning staff and receive hands-on, real-world experience.
Campaign Proposal
